Your brand, from the first click.
Give clients a booking experience that feels like a natural extension of your business.
PET CARE, WITH A TRUE NORTH
Exceptional care.
Beautifully connected.
The business behind every good grooming day. Branded booking, client communication, and studio operations—connected around your team and the pets in your care.
Same studio OS as LUSTRA. Built for pet care.
For independent pet-care businesses.Booking that feels like youCloser client relationshipsYour craft at the centerNo app to download
LESS FRICTION. MORE OF WHAT YOU LOVE.
More time for the pets.
More room to grow.
You built a business on care, trust, and the little details. PAWLUX brings the moving parts together so a full calendar can feel more manageable—for you, your team, and your pet parents.
Explore the platformOne connected working day.
Keep appointments, records, and communication closer to the team doing the work.
A partner as you grow.
Start with the membership that fits today, with a path for what comes next.
CONNECTED BY DESIGN
Every detail, working
toward a better day.
Useful tools that support the relationship between your studio and the people who trust you.
01
A better first booking.
A branded front door that helps clients find your services and plan their next visit.
02
Know who’s coming in.
Keep pet profiles, visit history, and care notes together.
03
Keep the conversation going.
Bring client messages and visit updates into the flow. SMS availability depends on your studio’s setup.
04
Give the day some shape.
Coordinate appointments, people, and capacity with the needs of your studio in view.
05
Thoughtful payment tools.
Connect deposits and payments to your service workflow, with the right setup for your business.
06
See beyond the calendar.
Use your membership’s business tools to understand activity and plan your next step.
YOUR BUSINESS. YOUR POINT OF VIEW.
A platform for
your kind of care.
From the neighborhood grooming studio to a growing care team, PAWLUX helps connect the experience around the way you work.
Grooming studiosMobile groomersMulti-location teams
Meet Queen of the Paws, a Norfolk pet-care studio in the PAWLUX family.
Visit Queen of the PawsCare, in every detail.
ROOM FOR YOUR NEXT CHAPTER
A membership that
grows with your ambition.
01 / MEMBERSHIP
The Atelier
A considered foundation for one studio.
- Branded online scheduling site
- Pet Parent & Fur Baby records
- Calendar & scheduling
- In-app payments & deposits
- One location · up to 3 groomers
02 / MEMBERSHIP
The Salon
Stay close to every client.
- Everything in The Atelier
- In-app messaging
- Outbound SMS notifications In development
- Two-way texting with Pet Parents In development
- No-show & deposit protection
- Pet Parent appointment history & follow-up tools
- Up to 8 groomers
03 / MEMBERSHIP
The House
More support for the business behind the craft.
- Everything in The Salon
- Scheduling & capacity tools
- Marketing & membership automation In development
- Revenue & retention dashboards In development
- Guided onboarding
- Priority support In development
04 / MEMBERSHIP
The Maison
A partnership for your next chapter.
- Everything in The House
- Full website takeover & redesign — we rebuild, host, and run your existing domain
- Appointment traffic migration & Pet Parent account import (Square and more)
- Multi-location rollout planning with our team In development
- Dedicated success manager In development
- Custom integrations, data migration & CRM support
- SLA & quarterly business reviews In development
Membership pricing is shared in a written proposal after a short conversation about your studio, locations, and messaging needs. Current members manage billing in the owner console.
WELCOME BACK
One studio.
Your way in.
No app to download. Open paw-lux.info in the browser on your phone, tablet, or computer—and add it to your home screen if you like.
FOR PET PARENTS
Your next visit starts here.
Choose your studio and sign in to manage your relationship with the team that knows you.
Client sign inFOR STUDIO OWNERS
Back to the business you built.
Sign in with your studio owner account to return to your workspace and the day ahead.
Studio owner sign inTHE NORTHSTAR FAMILY
Different worlds. One true north.
PAWLUX is part of Northstar Insight Inc.—bringing purposeful technology, connected knowledge, and thoughtful design to the people doing the work.
LET’S FIND YOUR NEXT POSSIBILITY
A better day for your studio.
Let’s build it together.
Tell us about your business, your clients, and the parts of the day you would love to make simpler.