The platform that connects
your studio to every client.
Run your whole shop — booking, payments, and the “your pet is ready” moment — under your name, not a big-box app’s. Your clients book, track, and pay on a surface wearing your brand; you run the day from one console. Migration handled for you.
A live look at PawLux running a real Norfolk studio — about 20 minutes.
Built for the businesses that care for pets
If you’re running a pet-care business off Square, paper, and a phone full of texts — this replaces the whole stack, under your own brand.
🛁 Grooming studios
Branded booking, deposits, live status, and the “she’s ready” text that brings clients back. Live today at Queen of the Paws, Norfolk.
🚐 Mobile groomers
Run the whole business from the van — calendar, on-site payment, and one-tap rebooking, all on your phone.
🏠 Boarding & daycare
Know who’s in the building and who’s paid at a glance; give owners live updates and report cards — standard, not an upsell.
🎓 Trainers & behaviorists
Session packages, scheduling, and payments in one place — retire the Calendly-plus-Venmo-plus-spreadsheet juggle.
🏥 Vet clinics & hospitals
Client booking, records, and messaging that wear your practice’s brand. Talk to us about your clinic.
🏢 Multi-location groups
Roll-up reporting and one console across sites — the view your current tools won’t give you. Ask about multi-site.
Pick your surface and go
Studio owners and pet parents never share a login path. Choose below — no need to scroll the rest of the page.
Studio console
Day board, status pipeline, services & fees, READY notify. Your operators run the business here.
Open consoleClient portal
The branded surface your pet parents use to book, track, message, and pay. Powered by PawLux, wearing your brand.
Open my portalYou groom pets. We run the software that connects you to the people who book them.
PawLux is not a grooming salon and not a consumer pet brand. We sell multi-tenant SaaS to studio owners whose customers need a calm place to book, track, message, and pay — under the studio's brand.
What your studio ships on day one
Product modules for business users. Grooming package menus live inside each tenant's client portal — not on this marketing site.
Branded client booking
Your studio's public booking surface — packages, deposits, and calendars your customers use. PawLux hosts it; you brand it.
Client surface · Included in every planLive status & tracking
Clients watch check-in → grooming → ready in real time. Your team advances status from the studio console; they get the update without a phone call.
Client + studio · Real-timePayments & deposits
Square-powered deposits, balances, and no-show protection — so revenue is locked before the chair is occupied.
Studio revenue · SquareStudio owner console
Day board, status pipeline, services & fees catalog, and READY notifications. Built for operators, not for browsing as a pet parent.
Operator surface · Beige consoleMessaging & reminders
Two-way client messaging, SMS reminders, and rebooking prompts that keep the calendar full without front-desk chase.
Comms · Salon tier+AI scheduling & growth
Demand forecasting and smart fill that raise revenue per chair — the stack we run so your team stays behind the shears.
Growth · House tier+Ecosystem & rewards
Referral links, Paw Points, and partner share — a transparent rewards ledger that turns happy clients and fellow owners into your steadiest source of new business.
Growth · Included in every planGrowth, shared with the people who create it.
Every studio on PawLux was recommended by someone. Every full chair began with a pet parent telling a friend. We treat that kind of growth as work — so the platform pays for it. PawLux Rewards is built into every tenant: personal referral links, a transparent points ledger, and payouts that arrive in dollars, not promises.
A recommendation that pays you back
Every client portal includes a personal referral link. When a referred friend completes their first appointment, Paw Points post to your ledger — redeem them as service credit at your studio, or cash out through the payment methods your studio already uses. Your friend's first visit is discounted, so the recommendation feels generous on both sides.
- Tracked automatically in your portal ledger
- Points post after completed, paid first visits
- Redeem as grooming credit, or cash out
- Program terms published inside every portal
Referrals that lower your bill to zero
Refer another studio to PawLux and receive a share of that studio's subscription every month, for as long as you're both on the platform — applied first as credit against your own plan, with any surplus paid out. A few active referrals can run your entire plan at no cost.
- Recurring monthly share — not a one-time bonus
- Applied as credit first; surplus paid quarterly
- Attribution dashboard in the studio console
- No cap on the studios you refer
Advertising rents attention; communities own it. Paying the people who already vouch for PawLux costs less than buying strangers' clicks — and it builds the thing we actually want: a network where studios, their clients, and the platform grow one another. A transparent ledger, real dollars, no jargon — ownership of growth for the people doing the growing.
PawLux Rewards is a referral program. It is not equity, an investment product, or a security; credits and payouts are governed by the program terms published in each portal.
The platform your studio runs on
One platform
Booking, client & pet records, payments, and messaging in a single system your studio and its clients both live in.
Done-for-you ops
Reminders, deposits, rebooking, and no-show protection run automatically — so your team stays behind the shears.
AI that fills chairs
Smart scheduling and demand forecasting keep the calendar full and revenue per chair climbing.
Growth the network owns
Referral links, Paw Points, and partner share put your best marketers — happy clients and fellow owners — on the payroll, automatically.
We run the back end
Hosting, security, and data are ours to manage. The higher your plan, the more of the stack we carry for you.
Software with a hometown
Built beside a working studio, shipped only when the shop floor says it's right — and supported by people, not ticket queues.
Built in Hampton Roads.
Run for Main Street.
— from the 757, with pride
PawLux wasn't sketched in a distant boardroom. It was built beside a working grooming studio in Norfolk, Virginia — tested at the front desk, argued over at pickup time, and shipped only when the shop floor said it was right.
We come from the same neighborhoods our studios serve, and it shows in the software: practical tools, straight answers, published prices, and a platform that pays its community back as it grows.
Pricing that grows with your studio
Every plan runs your studio on the PawLux platform. Move up the scale as you hand us more of the back office — bookings, payments, client comms, and growth — so your team can stay behind the shears.
PawLux Rewards and the partner program are included in every plan.
The Atelier
We run your software & hosting.
- Branded online booking site
- Client & pet records
- Calendar & scheduling
- In-app payments & deposits
- One location · up to 3 groomers
The Salon
…plus your client comms & retention.
- Everything in The Atelier
- SMS reminders & 2-way texting
- No-show & deposit protection
- Auto rebooking & review requests
- Up to 8 groomers
The House
…plus your back office & growth.
- Everything in The Salon
- AI smart scheduling & forecasting
- Marketing & membership automation
- Revenue & retention dashboards
- Priority support & guided onboarding
The Maison
…plus your infrastructure & multi-location.
- Everything in The House
- Full website takeover & redesign — we rebuild, host, and run your existing domain
- Booking traffic migration & customer account import (Square and more)
- Multi-location management
- Dedicated success manager
- Custom integrations, data migration & AI/CRM support
- SLA & quarterly business reviews
Checkout is hosted and billed by Square. Subscriptions renew automatically — cancel anytime from your Square receipt.
Franchise or 5+ locations? Let's build your plan →
We commit a share of every subscription to funding carbon removal — offsetting the AI compute that powers PawLux. Software shouldn't cost the earth.
Already a studio or a client?
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