OUR MISSION
Connected tools. More room for care.
Give independent pet-care businesses considered tools to connect their teams, pet parents, and the pets in their care.
PROJECT CONSTELLATION · B2B2C SAAS FOR PET-CARE BUSINESSES
Exceptional care.
Beautifully connected.
SaaS for pet-care businesses to connect booking, care records and client communication, giving teams more room for pets and the people who love them.
For independent pet-care businesses.A CONNECTED CARE DAY
Welcome
YOUR BRANDED CLIENT DOOR
Book
APPOINTMENTS & CAPACITY
Care
PET PROFILES & CARE NOTES
Connect
CLIENT MESSAGES & UPDATES
More room for the care that makes your studio yours.
YOUR TEAM MAKES EVERY CARE DECISION.
Booking that feels like youCloser client relationshipsYour craft at the centerNo app to download
OUR CONSTELLATION STORY
Care, with a shared
direction.
CANIS MAJORPAWLUXNORTHSTAR INSIGHT INC.
CANIS MAJOR, the Great Dog, gives PAWLUX a direct connection to the pets and people its customers care for. PAWLUX supports that work through connected booking, care records and client communication. Polaris in URSA MINOR supplies the NORTHSTAR family with a shared direction: removing technology friction so businesses can focus on customer care. The sky-to-business connection is our brand interpretation.
OUR VISION
Better days, beautifully connected.
A calmer working day for care teams, with a clear path from the first booking to the next visit.
LESS FRICTION. MORE OF WHAT YOU LOVE.
More time for the pets.
More room to grow.
You built a business on care, trust, and the little details. PAWLUX brings the moving parts together so a full calendar can feel more manageable—for you, your team, and your pet parents.
Explore the platformYour brand, from the first click.
Give clients a booking experience that feels like a natural extension of your business.
One connected working day.
Keep appointments, records, and communication closer to the team doing the work.
A partner as you grow.
Start with the membership that fits today, with a path for what comes next.
CONNECTED BY DESIGN
Every detail, working
toward a better day.
Useful tools that support the relationship between your studio and the people who trust you.
01
A better first booking.
A branded front door that helps clients find your services and plan their next visit.
02
Know who’s coming in.
Keep pet profiles, visit history, and care notes together.
03
Keep the conversation going.
Bring client messages and visit updates into the flow. SMS availability depends on your studio’s setup.
04
Give the day some shape.
Coordinate appointments, people, and capacity with the needs of your studio in view.
05
Thoughtful payment tools.
Connect deposits and payments to your service workflow, with the right setup for your business.
06
See beyond the calendar.
Use your membership’s business tools to understand activity and plan your next step.
YOUR BUSINESS. YOUR POINT OF VIEW.
A platform for
your kind of care.
From the neighborhood grooming studio to a growing care team, PAWLUX helps connect the experience around the way you work.
Grooming studiosMobile groomersMulti-location teams
Care, in every detail.
ROOM FOR YOUR NEXT CHAPTER
A membership that
grows with your ambition.
01 / MEMBERSHIP
The Atelier
A considered foundation for one studio.
- Branded online scheduling site
- Pet Parent & Fur Baby records
- Calendar & scheduling
- In-app payments & deposits
- Plan limit: one location, up to 3 groomers
02 / MEMBERSHIP
The Salon
Stay close to every client.
- Everything in The Atelier
- In-app messaging
- Outbound SMS notifications In development
- Two-way texting with Pet Parents In development
- No-show & deposit protection
- Pet Parent appointment history & follow-up tools
- Plan limit: up to 8 groomers
03 / MEMBERSHIP
The House
More support for the business behind the craft.
- Everything in The Salon
- Scheduling & capacity tools
- Marketing & membership automation In development
- Revenue & retention dashboards In development
- Guided onboarding
- Priority support In development
04 / MEMBERSHIP
The Maison
A partnership for your next chapter.
- Everything in The House
- Full website takeover & redesign — we rebuild, host, and run your existing domain
- Appointment traffic migration & Pet Parent account import (Square and more)
- Multi-location rollout planning with our team In development
- Dedicated success manager In development
- Custom integrations, data migration & CRM support
- SLA & quarterly business reviews In development
PAWLUX is welcoming Founding Studios. Request a letter of intent and we will set out your plan, its limits and your go-live terms in writing. Pricing is shared in that letter, not published. No payment is taken until your studio goes live. Current members manage billing in the owner console.
EXPERT SUPPORT
- SI engineering In development
- Data science In development
- Analytics In development
- Data engineering In development
- Cybersecurity In development
- IT support In development
Expert support is being built into every plan, with more hands-on access on higher plans. Each discipline will launch with a named owner and a stated response time for your plan.
Support is delivered by named NORTHSTAR team members working with SI agents; agent involvement is disclosed on every support interaction.
WELCOME BACK
One studio.
Your way in.
No app to download. Open paw-lux.info in the browser on your phone, tablet, or computer—and add it to your home screen if you like.
FOR PET PARENTS
Your next visit starts here.
Choose your studio and sign in to manage your relationship with the team that knows you.
Client sign inFOR STUDIO OWNERS
Back to the business you built.
Sign in with your studio owner account to return to your workspace and the day ahead.
Studio owner sign inBUSINESSES. CUSTOMERS. CONNECTED.
Focus on your customers.
Build value together.
NORTHSTAR INSIGHT INC. develops B2B2C SaaS at the edge, where businesses meet customers. SI agents, data engineering, software development, cybersecurity, cloud and IT support can be scoped to manage technical debt and support better experiences, outcomes and lasting impact.
Your team makes care decisions. Scope and pricing are agreed in writing. SMS and unfinished benefits depend on setup and remain in development.
THE NORTHSTAR FAMILY
Different worlds. One true north.
PAWLUX is part of NORTHSTAR INSIGHT INC.—bringing purposeful technology, connected knowledge, and thoughtful design to the people doing the work.
CUSTOMER SUCCESS
At the edge
of customer care.
Create better experiences together. Tell us about your business, your customers, and the parts of the day you would love to make simpler.